. . . . . . . . . . . . . DRIVERS DON'T WATCH . . . .
TV SuperSound Hear TV in your car
   
 
 
 
It's Your TV: Stay Tuned ALL Day Both At Home And Away
 
 
  • The broadcast industry's most innovative effort to garner new viewers mobile digital television (DTV) will be on display in Las Vegas at CES 2012.

    Mobile Digital TV feeds local television programming on the go to smartphones, laptops, and portable media players.

    Mobile DTV Yes, it has arrived. For the past three years, deployment of Mobile DTV services and devices seemed destined to be the technological equivalent of waiting for the Chicago Cubs to win a World Series: next year. But, after more than a decade of wrangling (remember the battle between COFDM and 8VSB in the early days of HD over which was best suited for Mobile DTV?), actual products that will be shipping in 2012 are on display at CES.

    So what can consumers expect? In the next few months, a number of adapters and dongles will become available for products like the Apple iPhone and iPad, a phone from Samsung will have built-in Mobile DTV-reception capabilities, and RCA and others will roll out portable TV sets that can receive over-the-air DTV signals that can keep up with devices on the go. Most important, those devices will be able to receive content in more than 46 TV markets via more than 120 TV stations.

    Live simulcasts of the regular DTV signal can be available. There are, unfortunately, potential headaches. Rights issues loom as a threat to the popularity of Mobile DTV because it is unclear whether mobile devices fall under existing rights deals for over-the-air delivery to an HDTV set in a living room or whether new deals need to be negotiated. Here’s to hoping sanity reigns supreme and greed can take a backseat for once. Coming to a Small Screen Near You

    • Consumers are deriving new TV-'TouchPoints' that will add to the ways we can 'view' television. Newly empowered is a coveted demographic segment {drivers/passengers} that will hear favorite TV shows in real time, as they happen. This added value for TV 'broadcasters' really matters in the increasingly fragmenting media free-for-all that lies ahead. Multi-functional cel phones and other portable devices will tune in O-T-A televised programming that can be heard in motor vehicles and be re-charged at the same time.

    • Local broadcast TV stations will be tuned to and the audio directed through any vehicle's existing sound system. Broadcast TV's Audio signals won't have to be relicensed, renegotiated, or repurposed in any way. They'll be delivered in real time with existing commercial and promotional content intact.

    • Specialty products, offering the latest and best features, can be jointly marketed with stations through their web-sites, driving traffic to sites and creating new revenue streams.

    • TV avids enjoy Free Broadcast TV on the go while valuable local TV brands are projected further into the marketplace.

    • Local TV's accessability, public-service, and buzz is enhanced as TV broadcasters both serve and deliver their users as never before.

    • People can enjoy their favorite TV shows all day and hear promos for evening Primetime programming.

    • Enhance Affiliate Relations by creating more mass for your Mass Medium and over-deliver for your advertisers.

    • Reach where cable can't follow and more completely quantify out of home usage.

    • People in participating markets become the most informed, entertained and, in emergencies, empowered populace on earth. Find Out More

    • Both drivers and passengers can enjoy dynamic sound from their favorite broadcast TV shows, even while stuck in traffic. Just remember:


    DRIVERS DON'T WATCH


    Contact: Allen Mostow @ SynergySystems
    cel: 310-704-5693

    amostow@tvincars.com

    2934 1/2 Beverly Glen Circle #304
    Los Angeles, CA 90077-1724
    ©2000 - 2012 Synergy Systems / TVInCars LLC


    Click Here For TVSS Powerpoint Presentation

    MISSION STATEMENT

    By targeting drivers of motor vehicles, our mission is to increase value for Broadcast Television outlets, their advertisers and viewers/users, as well as consumer electronics manufacturers and retailers. Implementing this business model that will serve these varied, yet related, interests is both our challenge and our opportunity.

    Every motor vehicle can now be regarded as a new room of the 'TV-Household'. Drivers comprise a subset of one of the most sought after demographic profiles for advertisers. It's easier now than ever before for broadcast television programming to be enjoyed while on the go, and to even have this usage quantified.1

    We'll promote the many and diverse ways to "Hear TV In Cars" that will soon be available, sell both our own and co-branded devices at every price point, and show people how to adapt