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It's Your TV: Stay Tuned ALL Day Both At Home And Away
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- The broadcast industry's most innovative effort to garner new viewers mobile digital television (DTV) will be on display in Las Vegas at CES 2012.
Mobile Digital TV feeds local television programming on the go to smartphones, laptops, and portable media players. Mobile DTV
Yes, it has arrived. For the past three years, deployment of Mobile DTV services and devices seemed destined to be the technological equivalent of waiting for the Chicago Cubs to win a World Series: next year. But, after more than a decade of wrangling (remember the battle between COFDM and 8VSB in the early days of HD over which was best suited for Mobile DTV?), actual products that will be shipping in 2012 are on display at CES.
So what can consumers expect? In the next few months, a number of adapters and dongles will become available for products like the Apple iPhone and iPad, a phone from Samsung will have built-in Mobile DTV-reception capabilities, and RCA and others will roll out portable TV sets that can receive over-the-air DTV signals that can keep up with devices on the go.
Most important, those devices will be able to receive content in more than 46 TV markets via more than 120 TV stations.
Live simulcasts of the regular DTV signal can be available.
There are, unfortunately, potential headaches. Rights issues loom as a threat to the popularity of Mobile DTV because it is unclear whether mobile devices fall under existing rights deals for over-the-air delivery to an HDTV set in a living room or whether new deals need to be negotiated. Here’s to hoping sanity reigns supreme and greed can take a backseat for once. Coming to a Small Screen Near You
- Consumers are deriving new TV-'TouchPoints' that
will add to the ways we can 'view' television. Newly empowered is a coveted demographic segment {drivers/passengers} that will hear favorite
TV shows in real time, as they happen. This added value
for TV 'broadcasters' really matters in the increasingly fragmenting
media free-for-all that lies ahead. Multi-functional
cel phones and other portable devices will tune in O-T-A televised programming that can be heard in motor vehicles and be re-charged at the same time.
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Local broadcast TV stations will be tuned to and the audio directed
through any vehicle's existing sound system. Broadcast
TV's Audio signals won't have to be relicensed, renegotiated,
or repurposed in any way. They'll be delivered in real time
with existing commercial and promotional content intact.
- Specialty
products, offering the latest and best features, can be
jointly marketed with stations through their web-sites,
driving traffic to sites and creating new revenue streams.
- TV
avids enjoy Free Broadcast TV on the go while
valuable local TV brands are projected
further into the marketplace.
- Local
TV's accessability, public-service, and buzz is enhanced
as TV broadcasters both serve and deliver their users as
never before.
- People
can enjoy their favorite TV shows all day and hear promos
for evening Primetime programming.
- Enhance
Affiliate Relations by creating more mass for your Mass
Medium and over-deliver for your advertisers.
- Reach
where cable can't follow and more completely quantify out
of home usage.
- People
in participating markets become the most informed, entertained
and, in emergencies, empowered populace on earth. Find
Out More
- Both
drivers and passengers can enjoy dynamic sound from their
favorite broadcast TV shows, even while stuck in traffic.
Just remember:
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DRIVERS DON'T WATCH
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Contact:
Allen Mostow @ SynergySystems
cel:
310-704-5693
amostow@tvincars.com
2934
1/2 Beverly Glen Circle #304
Los
Angeles, CA 90077-1724
©2000 - 2012
Synergy Systems / TVInCars LLC
Click
Here For TVSS Powerpoint Presentation
MISSION
STATEMENT
By targeting drivers of motor vehicles, our
mission is to increase value for Broadcast Television outlets,
their advertisers and viewers/users, as well as consumer
electronics manufacturers and retailers. Implementing this
business model that will serve these varied, yet related,
interests is both our challenge and our opportunity.
Every motor vehicle can now be regarded as a new room of
the 'TV-Household'. Drivers comprise a subset of one of
the most sought after demographic profiles for advertisers.
It's easier now than ever before for broadcast television
programming to be enjoyed while on the go, and to even have
this usage quantified.1
We'll
promote the many and diverse ways to "Hear TV In Cars"
that will soon be available, sell both our own and co-branded
devices at every price point, and show people how to adapt
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. . . . . . . . . . . . . DRIVERS DON'T WATCH . . . .
